About
BA (HONS)
FASHION COMMUNICATION WITH PROMOTION
AT CENTRAL SAINT MARTINS
FCP is focused on how fashion is communicated and promoted creatively through different media. The course includes fashion writing, photography, fashion trends, fashion history, styling, public relations, fashion film, fashion media, illustration, fashion show production, set and installation design, graphics and branding, and the creative use of new digital platforms. FCP is a pathway within BA (Hons) Fashion and benefits from thriving within the creative environment of Central Saint Martins.
FCP STUDENTS
FCP is for the highly creative individual who has a strong sense of fashion and style. For fashion innovators, who have the ability and desire to communicate ideas about fashion in new and imaginative ways. FCP students are creative thinkers who can communicate verbally, visually and through the written word.
CAREER OPPORTUNITIES
Students who have studied FCP have gone to work in the following roles: Fashion Writer / Fashion Journalist / Fashion Editor / Graphic Designer / Art Director / Public Relations / Fashion Photographer / Fashion Stylist / Film Maker / Illustrator / Show Producer / Set Designer / TV Producer / Fashion Buyer /
COURSE STRUCTURE
The course runs over 3 or 4 years. Most FCP students opt for the 4-year course with a year out in industry.
Year 1
This first year provides a foundation in generating and exploring FCP ideas and themes. An important part of this year is to undertake in-depth primary research and explore your individual approach to FCP. Projects include research, drawing and illustration, colour, styling and photography, trends, PR, fashion history and organisng a fashion show.
Year 2
The second year is focused on industry awareness and involves external projects, competitions, personal research, and team projects. You will focus on fashion writing . magazine stories, fashion film and create a group fashion magazine. You will assist the final year students in the preparation of work for their degree projects and you may also go to Paris (at your own cost) to see the international fashion collections.
Placement Year (Diploma in Industrial Studies)
Students on the four-year sandwich course go on placement for their 3rd year. FCP students usually work in magazines, newspapers, with photographers, graphic designers, public relation agencies, production companies and in every aspect of the fashion industry. Students either stay in London or travel abroad (New York, Paris and Milan) for their placement.
FCP students have recently been on placement with the following companies: Nylon / Vogue / Burberry / The Independent / Showstudio / 10 Magazine / Platon / Love / Mario Testino / Mandi Lennard Pr / Diesel Pr / Vivienne Westwood / Purple / Anna Burns Set Design / Arena Homme Plus / Pony Step / World Of Interiors / Comme Des Garcons / Acne Paper / ID / Dazed & Confused / Harrods / The Telegraph / American Vogue / Partner & Partner / Harpers Bazaar / MTV / Sunday Times Style / Pop / Another Magazine / Yellow Door PR / Stella McCartney / Modus PR / The Guardian / Vogue.com / Chloe / Christian Dior / Lula / Tank / Prada / Gareth Pugh / Luella / Lucky Magazine / Dover Street Market / BBC / Alexander McQueen / Liberty / The Observer / Relative Pr / Saturday / V Magazine / Dazed Digital / Vice / Dansk / Tony Hornecker / Gainsbury & Whiting / Liberty / Acne Paper / Stella Magazine /
Year 3
The focus of this final stage of the course is to further development your individuality and independence as you initiate, develop and complete your final degree project. FCP students create a FCP product that can be a fashion magazine, fashion film, website or any other form of contemporary Fashion Communication & Promotion.
USP
The unique selling point of the course is that FCP is rooted in the creative core of fashion at Central Saint Martins. FCP students actively collaborate with Fashion Design students and integrate in the whole creative process. FCP students are encouraged to explore and initiate the ever-changing and dynamic future of fashion communication and promotion. FCP is about creative thinking and communicating fashion in new and dynamic ways.
KINGS CROSS
CSM has moved to our new building in Kings Cross. For further information click here.
CONTACT
Pathway Leader – Hywel Davies – h.w.davies@csm.arts.ac.uk
For more information about studying at Central Saint Martins, visit csm.arts.ac.uk
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